About the Study



Finnish leadership is at a turning point and the CEO is in the center of this change. However, relatively little is known about the CEOs in small and medium sized companies of our country and this gap is filled by Future CEO 2017  –  all-time most extensive and diverse survey about Finnish leadership in small and medium sized companies. The research will be conducted in December 2016 by Viewpoint Finland and is brought by Ratkaisutoimisto Seedi, Evli Bank, Suomen toimitusjohtajakouluEtera and Pohjantähti. The results of the research have now been published. You can download the summary of the study results from by clicking here.

Target Group and Goals of the Study

The target group of the research are the CEOs, board members and members of the executive groups of companies with 2-99 employees. The aim is to find out who are the Finnish CEOs, how do they weight their tasks, how are they coping and what is expected from them. The results are also compared with the results from Future CEO 2016. The Future CEO 2016 Study was conducted in the same way but for companies with over 100 employees.


Future CEO of the Year

Future CEO of the Year 2017

Jussi Karjula of Hoivatilat has been awarded as the Future CEO of the Year 2017. The selection was done from a total of 266 CEOs who received votes in the Future CEO 2017 -survey. He best matched the criteria of the target group made up of CEOs as well as Board and Executive Team members.

Congratulations Jussi Karjula!

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Nasdaq GlobeNewswire


We think that Finnish leadership needs inspiring examples that can be related to. Therefore, alongside the project we are presenting the Future CEO of the Year -award to an exceptional leader.

The acknowledgement is given to the CEO, who best fits the vision set up by the board of directors, executive groups and future employees. The selection criteria will be based on the CEO profile constituted in the research.




Etera – Up to date.

Etera is an employment pension insurance company that provides pension cover for Finns. We listen to and are in tune with our customers. With more than 50 years of experience of a wide range of employment relationships, Etera is an expert in ever-evolving working life. We collaborate with our customers to promote the work ability of Finns. We work for longer careers and better management and that’s why we are participating in the Future CEO 2017 project.


Evli Bank Plc is a genuine private bank specializing in investment. We offer individuals, companies and institutions a full range of investment and asset management products and services, backed by robust professional skills. According to studies* we are ranked as the best institutional asset manager in Finland.

As a Future CEO 2017 partner we give our support to the development of Finnish leadership. CEO’s play a key role when considering the growth of Finnish companies. This initiative emphasizes the importance of CEO’s work and guides a new way for leadership and corporate culture.

*TNS Sifo Prospera 2015 – External Asset Management Institutions 2015, Finland ja SFR Investment Services Programme, Finland 2015; Competitive Positioning Report


Pohjantähti is a 120-year-old mutual insurance company. We offer
comprehensive insurance coverage to persons and property for
entrepreneurship and leisure time.

Our customers include many small and medium-sized enterprises. Our interest
is that their well-being and safety issues are in order,
not to mention profitability.

CEOs as influencers play a key role in these matters. Therefore we want to
contribute in the development of Finnish leadership and support the well being of both executives and other employees – this way enhancing also the productivity of work.


Seedi is a creative management consulting agency. We help our clients with strategy, product and service development and communication. An essential part of our work are research and media initiatives related to entrepreneurship, profitable growth and leadership.