About the Study



Finnish leadership is at a turning point and the CEO is in the center of this change. However, relatively little is known about the CEOs of our country and this gap is filled by Future CEO 2016  –  all-time most extensive and diverse survey about Finnish leadership. The research will be conducted in December 2015 by Viewpoint Finland and is brought by Ratkaisutoimisto Seedi, Evli Bank, Panostaja, Odgers Berndtson, EteraPohjantähti and Hanken & SSE Executive Education. The results of the research will be published in February 2016.

Target Group and Goals of the Study

The target group of the research are the CEOs, board members and members of the executive groups of the companies with revenue over 10 million euros or companies with more than 100 employees and recently graduating students from Universities. The aim is to find out who are the Finnish CEOs, how do they weight their tasks, how are they coping and what is expected from them. In addition, we ask graduating University students their viewpoints on the main skills and qualities required from the future CEO.


Future CEO of the Year

We think that Finnish leadership needs inspiring examples that can be related to. Therefore, alongside the project we are presenting the Future CEO of the Year -award to an exceptional leader.

The acknowledgement will be given for a CEO, who best fits the vision set up by the board of directors, executive groups and future employees. The selection criteria will be based on the CEO profile constituted in the research. The selection will be published in February 2016.





Etera – Up to date.

Etera is an employment pension insurance company that provides pension cover for Finns. We listen to and are in tune with our customers. With more than 50 years of experience of a wide range of employment relationships, Etera is an expert in ever-evolving working life. We collaborate with our customers to promote the work ability of Finns. We work for longer careers and better management and that’s why we are participating in the Future CEO 2016 project.


Evli Bank Plc is a genuine private bank specializing in investment. We offer individuals, companies and institutions a full range of investment and asset management products and services, backed by robust professional skills. According to studies* we are ranked as the best institutional asset manager in Finland.

As a Future CEO 2016 partner we give our support to the development of Finnish leadership. CEO’s play a key role when considering the growth of Finnish companies. This initiative emphasizes the importance of CEO’s work and guides a new way for leadership and corporate culture.

*TNS Sifo Prospera 2015 – External Asset Management Institutions 2015, Finland ja SFR Investment Services Programme, Finland 2015; Competitive Positioning Report


Odgers Berndtson is one of the largest executive search firms in Europe. The Odgers Berndtson Group has more than 50 offices around the world. Having operated in Finland since 1990, Odgers Berndtson is recognized as one of Finland’s top search firms.

This CEO survey is about future leadership. We as your talent provider calibrate and improve our advisory by looking ahead instead of behind. This is why we joined this survey and support to it. Your appointment. Our reputation.


Panostaja is an investment company developing Finnish SMEs in the role of an
active majority shareholder. Together with our partners, we create Finnish success stories. Panostaja Oyj operates in eight business areas.

We strongly believe that behind the success stories there are always well functioning co-operation and strong commitment between the top management; board of directors, CEO and management team. CEO plays a key role enhancing the growth. Future CEO 2016 project is unique and provides more tools and new perspectives for developing leadership and that is why we want to be a part of it.


Pohjantähti is a 120-year-old mutual insurance company. We offer
comprehensive insurance coverage to persons and property for
entrepreneurship and leisure time.

Our customers include many small and medium-sized enterprises. Our interest
is that their well-being and safety issues are in order,
not to mention profitability.

CEOs as influencers play a key role in these matters. Therefore we want to
contribute in the development of Finnish leadership and support the well being of both executives and other employees – this way enhancing also the productivity of work.


Seedi is a creative management consulting agency. We help our clients with strategy, product and service development and communication. An essential part of our work are research and media initiatives related to entrepreneurship, profitable growth and leadership.


Hanken & SSE Executive Education delivers tailored world-class learning solutions designed to have a genuinely tangible impact on your business. Hanken & SSE is through its owner ranked as the top provider of executive education in the Nordics.

We are strongly invested in developing leadership together with our customers and we want to be part of the Future CEO 2016 project where future leadership and its development is researched.